PS5 has hit its next era — we are now in a world where the best games demand the power of PS5.
PlayStation’s new global platform, “It Happens on PS5,” celebrates that shift.
Our mission was to bring PS5’s biggest gaming moments crashing into the real world through a bold, shareable piece of OOH advertising.
The Aussie Arrival brought the aftermath of an epic PS5 gaming moment into the real world. A giant portal appeared on a building in Brisbane’s Fortitude Valley, with a crashed spaceship lying in front of it. The scene blurred reality, sparked curiosity and quickly spread online as passers-by shared what they’d witnessed.
We placed an 18-metre long spaceship in front of a gigantic portal mural in the heart of Brisbane’s CBD. At night, the portal came to life through projection mapping. During the day, actors posing as Special Agents patrolled the perimeter and interacted with crowds who stopped to capture content. Influencers were also deployed as part of an “Alien Investigation” team to uncover the ship’s origins.